Interactive Playground for Golfers Will Feature Custom-Fitting Studios and a Huge Selection of the Best New Golf Gear
Austin, TX, September 7, 2011 – The nation’s largest golf retailer will swing into the Sarasota, Florida market with its first area location. Golfsmith, with 78 stores from coast to coast, will open its tenth location in Florida this November. The new location is part of an aggressive growth strategy for the company.
Golfsmith International Holdings, Inc. (NASDAQ: GOLF) plans to hire more than 20 people with retail experience and a passion for golf, will hold a variety of grand opening events and will give away more than $40,000 in free golf equipment, Golfsmith cash cards and other prizes. The new Golfsmith store will be located at 143 North Cattleman Rd off the intersection of University Parkway next to Sports Authority in Sarasota, FL.
The Golfsmith retail concept is much more than a golf store. At Golfsmith, customers are encouraged to test out clubs and gear inside the store before purchasing. Golfers are also welcome to use one of the four custom-fitting studios to test drive new clubs. The company also offers free custom club fitting services. Golfsmith’s new store will feature more products and game-enhancing technology than any other area golf retailer.
“The Sarasota area is a hotbed for golfers and a key reason for our entry into this market,” said Golfsmith President and CEO Marty Hanaka. “Golfers in Sarasota are in for a treat because we are a golfer’s paradise. Our goal is to inspire golfers of all levels to player better. We do this through great product selection, guaranteed low prices on everything we sell and a commitment to exceptional customer service.”
One major service Golfsmith offers customers is free custom fitting services for golf clubs. Custom fitting is the process where a Golfsmith club-fitting specialist uses computerized swing analysis systems to study every aspect of a player’s swing and then recommends the best types of clubs and the set-up of those clubs, including shaft flex, loft, lie and more. Golfers can be custom-fit, free of charge, for any type of golf club. Golfsmith is so convinced that custom-fitting clubs to your game will help you improve that they back up this service with a 30-Day Custom-Fit Play Better Guarantee. When customers get fit for golf clubs, if they do not see immediate improvement in their game they can bring back their clubs within 30 days.
A newly released study of thousands of golfers found a majority of golfers in America are playing with clubs that do not fit them properly. The Company traces its roots to making custom-fit clubs beginning in 1967. The Sarasota store will be the tenth Golfsmith location in the state of Florida and will be the 79TH Golfsmith location in the country. Golfsmith plans to open up 20 new stores throughout the country over the next two years.
Golfsmith offers a comprehensive online store at Golfsmith.com Sarasota residents can sign up for special offers and updates on grand opening details by signing up for “E-mail Offers” on the company’s web site.
Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 43-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 78 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com
Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."